Initial situation: The challenge of an optimal display for glass bottles
Voelkel, one of the leading producers of organic juices and innovative beverages, was faced with a challenge: the popular ginger shots in the 95ml glass bottle already had a permanent shelf position in the retail trade, but sales needed to be increased further with an additional secondary placement display.
The problem? The glass bottles posed a particular challenge to the stability of the display due to their weight. An optimized standard display from pod was able to meet all requirements.
The solution: pod’s customized chute display convinces
pod was entrusted with the task of developing a solution that was not only functional but also visually appealing. After intensive consultations with the customer, the pod team used an already proven standard chute, adapted it perfectly to Voelkel’s requirements with a reinforced plug-in cross and created a white sample that passed the endurance test: the display was able to safely support the high product weight without any problems.
With this stable and attention-grabbing secondary placement, Voelkel was able to ideally stage its ginger shots and reach the target group directly at the point of sale.
The result: a sales boost through optimized secondary placement
After the successful introduction of the pod pours, the effect was quickly measurable:
✅ Significantly increased sales of ginger shots
✅ Sturdy construction that can withstand long-term loads
✅ Flexible standard display that could be produced cost-effectively
✅ Loyal partnership: after the initial success, the chutes have already been reproduced several times
pod has once again proven that quality, well thought-out design and fast implementation make the difference in retail. Voelkel has not only received an optimal display – it has also found a long-term partner for POS solutions.